This week we launched Quests - meaning the best way to discover web3 just got a whole lot better.
I wanted to share some notes on why we built Quests, and how they take things to the next level for our Users and Customers.
Layer3 is excited to announce our newest partnership with Slingshot.
Slingshot is the Web3 way to buy, sell, and swap 40k cryptocurrencies at the best prices, all with 0% swap fees.
We’ve created a series of Quests in collaboration with Slingshot so that you can experience the magic of Slingshot’s DeFi swaps. Slingshot currently aggregates liquidity across all top DEXs so that you can find the best price possible for the token you’re looking for.
We all have that moment.
Whether it be seamlessly switching between protocols with just a wallet, receiving a crypto transfer from across the world minutes after it was sent, or minting your first NFT, there’s so much to web3 that’s simply just magical.
Blockchain and crypto infrastructure rails have enabled us to create various forms of new digital experiences at a blindingly fast pace. Even against the current tide of the market, there are new communities and protocols launching every single day — all vying for the attention of just 440,000+ active Ethereum wallets. Take a look at these examples:
Crypto adoption is slower than you think. Most web3 projects struggle to get more than 2,000 daily active users. Yet few teams have taken a thoughtful approach to user growth and retention.
Let's look at the numbers 👇
For the context, Layer3 helps customers (web3 orgs) acquire and retain high quality users. We've driven:
2021 was the year of NFTs.
CryptoPunks and BAYC, Axie Infinity and CryptoKitties, what started gaining traction in 2017 exploded in popularity — turning many of these brands into household names. And what began as an experimental market, soon led to people paying tens of millions for pieces of digital art.
However the collections which saw NFTs rise in such incredible popularity, aren’t exactly all that’s possible with non-fungible tokens. NFTs as digital art, or more accurately, tokens representing ownership of a piece of digital art, might even be considered a small subsection of what NFTs can be used for in the grand scheme of things.
Layer3 is excited to announce our newest partnership with Hashflow.
Hashflow is a decentralized exchange designed for interoperability, zero slippage, and MEV-protected trades.
We’ve created a series of Bounties in collaboration with Hashflow so that you can experience the magic of seamless cross-chain trading in DeFi. In the process, you’ll also learn how to use a decentralized exchange and make on-chain swaps on various chains like Arbitrum, Optimism, and Avalanche.
Discovery in web3 is powerful.
It’s also a fraught term in a decentralized world, where soft forks, hard forks, sub-DAOs, and product derivatives fight amongst each other to garner your attention, all within a swirling ocean of noise where sometimes, it feels impossible to find anything that matters.
What is the third Olympus fork to someone who’s already experienced the last two? Why buy into a NFT project that’s simply a spin-off of the original? At least, that’s what it feels like.
And that, too, is also the “downside” of decentralization—in a population where social media behemoths and enormous conglomerates have reshaped our behavior so powerfully that we rely on algorithms to feed us what we want at any moment, attention, not time, is our most powerful asset. Our second most powerful asset is curiosity.
Anyone can now complete a Bounty to receive NFT rewards on Layer3.
We’re no stranger to NFTs. From Bored Apes to 1/1 collectors items to credentials, we’ve seen the potential of NFTs in providing so much more than just speculation.
Last week, we launched NFT Rewards to curate unique NFT experiences for our community. If you held any NFT on Ethereum mainnet, you could participate.
Layer3 is excited to announce our newest partnership with Juno!
Juno is a crypto-friendly checking account that lets you buy/sell crypto at 0 fees directly from your bank account. With Juno, you can get your pay-checks in crypto, earn crypto back every time you spend using the Juno USDC enabled debit card, and bridge your crypto instantly to Layer 2s like Arbitrum and Optimism.
With only one powerful checking account, Juno allows you to earn, invest, and spend both your cash and crypto.
Community engagement is difficult.
It’s even more difficult in the midst of a bear market, where the power of speculation and potential profits doesn’t have the same hold on your users as before.
In a world where user acquisition is central to the marketing focus of many decentralized protocols and platforms, many fall prey to the idea that money is the sole motivator for users to participate in your community; simultaneously, one may also be fooled that once a user reaches the bottom of a sales funnel and takes a core action, they’ll stay for beyond just the money.
When web3 players fail to see the user retention and growth they want, they default to the low-hanging fruit that’s easily available to them—create a POAP, do a giveaway, partner with a potentially larger community, AMAs, and NFT rewards.
Can you believe we’re already halfway through the year?
It’s been a stunning few months in web3. On the heels of a global downturn, crypto has reached new lows while our team has continued to build new highs. Between LUNA’s downfall, the evaporation of several firms and protocols, a revolving door of hacks, exploits, scams, and the constant humdrum of a looming recession, it’s difficult for many to foresee the promises that web3 were supposed to deliver in the first place.
But at Layer3, discovery never ends. We still think there’s so much that web3 has to offer, and we promised that we would keep building to create a better experience for our users and communities. It’s why our current website feels nothing like the one you saw back in March, and why our team has shipped feature after feature in the face of what appears to be an endless bear market.
At Layer3 we run our whole platform in a full-stack beautifully orchestrated environment on Vercel. All server-side and client-side code is written in TypeScript and share many of the modules and types.
Everything was going well, until one day…
Vercel has a 4kb environment variable limit. It is caused by the underlying AWS Lambda infrastructure, but whereas AWS has some solutions for proper secret management, Vercel basically says you need to roll your own.
Layer3 is excited to announce our newest partnership with DappRadar.
DappRadar is the leading platform for exploring, tracking, and managing decentralized applications (Dapps).
Through DappRadar, you can track DeFi protocols, explore and value your NFT collections, manage your wallets, and more. DappRadar’s platform includes transparent, multi-chain data, as well as meaningful coverage on the latest trends across web3.
Users may typically discover web3 applications through Twitter or word-of-mouth, but DappRadar has created a comprehensive starting point for Dapp discovery, hosting 11,401 Dapps from over 48 different protocols.
You’ve heard of DAO social clubs, but what about DAO investment clubs?
Layer3 is excited to announce our newest partnership with Syndicate.
Syndicate is building infrastructure to to revolutionize investing through web3 technologies. It allows anyone to invest in tokens, NFTs, and even startups. Users can create their own investment DAOs in just a few clicks and invest in both on-chain and off-chain assets.
Users and investors can view token and NFT investments through Syndicate’s dashboard in real time, in addition to automatically generating and collecting investment club legal documents via Syndicate’s app.
Mention the term “web3” to a group of developers and you’ll inevitably see a handful of them reflexively cringe. Some still stubbornly argue that it’s mostly unwarranted hype – a way for programmers to waste their time building glorified ponzi schemes with sub-par UX.
What they’re missing is that new decentralised protocols have actually been a catalyst for developers to rethink years of assumptions of how the web should work. One of these is IPFS, which – despite being 7 years old – I think is still an overlooked technology that merits more attention.
After using IPFS for storing images in my new projects, I never want to go back to the old way again. Here’s why.
We’re excited to feature our newest contest winners for The Graph!
The Graph is a decentralized protocol for indexing and querying data from blockchains. It allows anyone to build and publish open APIs called subgraphs, making data more easily accessible.
Instead of developing and operating proprietary indexing servers, developers and companies can build server-less applications that run entirely on public infrastructure with The Graph.
We partnered with The Graph to help promote Graph Day 2022, a full-day event at the Palace of Fine Arts in San Francisco with some of web3’s most impactful developers, investors, and core protocol specialists.
This one’s for the NFT degens: We’re very excited to announce our newest partnership with OpenSea!
OpenSea is currently the largest marketplace for NFTs (non-fungible tokens), with over 1 million active users and 80+ million different NFTs available for trading.
If your first foray into web3 was with OpenSea—you’re not alone. We’ve seen the way that NFTs can aid in our mission to empower and engage web3 communities. That’s why we’re working with projects like Astro Girls Society, and why we airdropped commemorative NFTs to users who participated in our latest product launch.
Now, we’re collaborating with OpenSea and Dune to bring you exclusive opportunities in NFT analytics.
Layer3 is excited to announce our newest partnership with EnterDAO.
EnterDAO is a DAO with the mission of building products to enable new markets within the Metaverse economy. It is currently governed by the $ENTR token.
Their main products include LandWorks and MetaPortal, which were built to tackle pain points like access to Metaverse land, capital inefficiency, and the UI/UX of Metaverse gaming.
“The Metaverse is home to endless self-contained economies. But in order to empower these economies, we need to have better discovery mechanisms. Enter...EnterDAO.” — Brandon Kumar, Co-Founder of Layer3
The way we work is changing, fast.
Just look at the rise of platforms like Upwork, where talented individuals exchange their time and skills for cash compensation. People want to earn on their own terms.
Here’s the thing though.
In this model, talent gets zero stake in the projects they’re contributing to. This means individuals cannot share in the upside of the projects they’ve backed, often at the earliest stages.
Layer3 is excited to announce our newest partnership with 1inch.
1inch is a distributed decentralized finance (DeFi) network for various protocols across multiple chains, including Ethereum, Avalanche, Polygon, Optimism, and Arbitrum.
It is currently powered by 1inch DAO, which enables 1INCH token stakers to vote for key protocol parameters. Layer3 will directly support 1inch DAO’s efforts in decentralized governance.
“1inch has built one of the largest communities in all of crypto, and is partnering with Layer3 to directly incentivize governance proposals. We’re thrilled to lean into this new use case for our platform, and are eager to see how our users can bring new governance ideas to prominent protocols and communities.” — Brandon Kumar, Layer3 Co-Founder
Layer3 is excited to announce our newest partnership with The Graph.
The Graph is a decentralized protocol for indexing and querying data from blockchains. It allows anyone to build and publish open APIs called subgraphs, making data more easily accessible.
“Indexing blockchain data is quite difficult for most companies and startups entering the space. The Graph enables teams to do this without spending significant hardware or engineering resources.” — Brandon Kumar, Layer3 Co-Founder
Instead of developing and operating proprietary indexing servers, developers and companies can build serverless applications that run entirely on public infrastructure with The Graph.
Layer3 is excited to announce our newest partnership with Verse Network.
Verse is a L2 solution built for optimizing DAOs.
In their current form on L1 blockchains like Ethereum, DAOs often run into challenges like high transaction fees, slow transaction speeds, and friction with DApps. Verse tackles these roadblocks by creating a censorship-resistant and interconnected cloud for next-gen DAOs and DeFi.
“DAOs cannot reach their full potential without the help of L2 and other scaling solutions for blockchains like Ethereum. Verse is a promising solution to the widespread problems that DAOs often face.” — Brandon Kumar, Layer3 Co-Founder
The University of Bologna formed through a group of student-led mutual aid societies, mostly comprising of foreign students seeking protection from discriminatory city laws. The laws would enforce collective punishment against foreigners for the debts and crimes of their countrymen.
Under the umbrella of the University, however, these student-led communities were able to invite scholars to give lectures, form student associations, and most importantly, levy their collective power to end such laws.
Want to earn up to $2,500 in $GCR?
As part of our ongoing partnership with Global Coin Research (GCR), we’re launching a “Deal-a-thon” Contest where users can help GCR source its next deal.
If you have alpha, refer a project to GCR via our platform and earn $GCR invests in your project.
If you spend your time interacting with digitally rendered cats, apes, and pixelated owls, then you’re probably no stranger to the world of NFT “Profile Picture” (PFP) communities. Often characterized by randomly generated traits and names in collections that include up to 10,000 unique NFTs, PFP communities have unlocked entirely different types of value beyond the traditional mechanics of the NFT marketplace.
10,000 Moonbirds on the Ethereum Blockchain brought in $75 million+ in revenue in a matter of hours.
Newcomers to NFTs or crypto in general find it difficult to fathom how a simple .jpeg of an ape or owl can fetch up to over 2 million dollars (600ETH) on the secondary market. It’s just a badly drawn photo of an ape! They’ll protest. Anyone can right-click save it!
Layer3 is excited to announce our newest partnership with Zapper.
Zapper is an all-in-one DeFi (decentralized finance) dashboard for users to manage and view their crypto assets in one place.
While self-custody is standard in Web3, it’s often difficult to track your assets across separate wallets and protocols. We’re a huge fan of Zapper for simplifying this process.
“Zapper is one of the most user-friendly decentralized apps you can use to track your portfolio. We’re always looking to partner with web3 projects that center the needs of users at all stages in their crypto journey, and working with Zapper is a great way to onboard more users from both communities.” — Brandon Kumar, Layer3 Co-Founder
We’ve seen it all.
The Merge went live on Testnet...and it worked. A pokemon-inspired voxel game rugged its buyers with a 3ETH mint price. LooksRare launched a vampire attack against OpenSea. Laura Shin revealed the identity of the 2016 “the DAO” hacker. One of the core Fantom devs announced his departure from DeFi. Optimism raised 1.65bn+ USD from a16z and Paradigm. BAYC powerhouse Yuga Labs acquired Punks and Meebits, then subsequently released a killer video of its metaverse gaming plans. Ukraine teased an airdrop to secure more donations for its war efforts and never delivered.
Whew. And it’s only Q1.
Layer3 is excited to announce our newest partnership with Dune.xyz!
Dune Analytics is an all-in-one analytics platform that allows users to explore and share data from Ethereum, xDai, Polygon, Optimism, BSC and Solana.
As more financial activity moves to crypto, structuring and providing insights into open data is a critical piece of mainstream adoption.
“Dune is one of the most important tools in the web3 economy. We’re always looking to partner with projects that catalyze adoption and improve transparency, and working with Dune is a great way to enable a new generation of analysts to find work in and add value in crypto communities” — Brandon Kumar, Layer3 Co-Founder
When you’re new to web3, everyone tells you to ‘go contribute to a DAO’. But it’s difficult to know what this actually means.
We’re excited to announce a new initiative that helps you become a part-time contributor...and get paid while doing so.
The Layer3 Contributor Bootcamp will select a cohort of talented individuals and match them with exciting web3 work opportunities.
In addition to being compensated by DAOs, our cohorts will earn a part-time salary in $ETH to explore the web3 communities we’ve partnered with (partners include Polygon, Olympus, Index Coop, Dune Analytics, and 20+ more).
Layer3 is excited to announce our newest partnership with MODA DAO.
MODA DAO is dedicated to powering the future of music ownership, publishing, and licensing via NFT standards, decentralized governance and automated finance.
In the past year, prominent artists such as Steve Aoki and RAC have entered the web3 world with their own forms of NFTs and fan-powered creation models. MODA DAO’s mission is to provide similar opportunities for any creator or artist wanting to thrive in web3 via their native token, $MODA.
“We’re bullish on the future of music in web3, especially with MODA DAO. With over 50+ years of combined experience music and blockchain, we expect MODA DAO’s founders to push new frontiers in music that have been relatively unexplored until now.” — Brandon Kumar, Layer3 Co-Founder
Layer3 is excited to announce our newest partnership with Minke.
Minke is a non-custodial wallet tailored for decentralized finance (DeFi) users.
Unlike any regular crypto wallet, Minke offers up to 8% APY by allowing users to directly access DeFi protocols within the app. It’s also accessible in over 29 countries across the world.
Minke also offers simple on-ramp processes built for the average user. Users can easily buy stablecoins, Ethereum, and Polygon (MATIC) via Apple Pay and deposit stablecoins into AAVE to earn interest directly via the Minke app.
Layer3 is excited to announce our partnership with Global Coin Research (GCR).
GCR is a research and investment DAO focused on web3, with the mission of becoming a “decentralized VC” to empower community-driven web3 investments and deal sourcing.
Holders of #GCR get access to a variety of resources created by the GCR community, including deep insights, industry research, online and offline founder-focused events, as well as direct deal-flow.
“DAOs like GCR have the potential to shape the future of investing and create a more democratic investing landscape. Decentralized investment clubs bring an element of community to investment and helps break down the walled gardens of the traditional VC industry.” — Brandon Kumar, Layer3 Co-Founder
It’s 2008. You’re hanging out with your friend xXI_Love_Paramore68Xx in the Club Penguin pizza shop. He sends you a heart emoji through the public chatroom and you decide to ditch him to make some pizza, earning 107 coins for your hard work. You go back to your igloo and use a few of your coins to purchase a new couch for your igloo, which you recently upgraded to make room for the new shade of Puffle that was recently released a month ago.
Call me a sucker for nostalgia, but it’s no coincidence that the micro-economies of many DAOs and web3 digital communities echo the virtual communities we’ve seen in years past. web3 is simply just a re-iteration of all the favorite games and communities any digitally native Gen Z-er has participated in growing up, but instead of virtual currency and penguin coins, these new digital micro-economies are supercharged by the existence of cryptocurrencies and blockchain technology.
If you’re intimidated by the high fees and endless gas wars on Ethereum, Polygon may be a more affordable choice for those new to web3 to dip their toes into a DAO.
In this blog post, we cover some basic information regarding DAOs on Polygon, and how you can get started by contributing to one.
Note: Always do your own research before proceeding. This is not financial or investment advice.
Layer3 is excited to announce our newest partnership with Eve Wealth.
Eve Wealth is a global community of women who share portfolios, co-invest, and support each other in self-guided wealth management.
Members have the opportunity to meet like-minded individuals who can aid their crypto investment and wealth management journey. Becoming a member grants you access to shared portfolios, exclusive deal flows, market digests, community networking sessions, and more.
“Communities like Eve Wealth offer welcoming opportunities for women and non-men to get involved in the web3 space. For an industry that skews mostly male, these communities are essential in educating new users about the ins and outs of personal finance in crypto.” — Brandon Kumar, Layer3 Co-Founder
Over 7 million USD in 7 days. A daily average of 1.2 million USD.
Just less than a day after war began in Ukraine, Russian punk rock band Pussy Riot announced an unorthodox solution to help those affected: UkraineDAO. The DAO’s goal was to aid civilians in Ukraine by auctioning off a 1/1 NFT of the Ukrainian flag—and in just under a week, they managed to raise over 7 million dollars via crypto donations, with 100% of the proceeds benefitting Ukrainian civilian organizations.
If you’re familiar with Decentralized Autonomous Organizations (DAOs) or any facet of crypto Twitter, then this may already be old news. But for those new to DAOs, UkraineDAO is only grazing the surface of what DAOs are capable of. 2022 has been deemed “the year of the DAO” by both participants and observers; DAOs are beginning to receive detailed mainstream coverage in The New York Times, Yahoo News, and Fortune, and, as we’ve discussed, exciting new DAOs are being created every single day.
Instead of acquiring users through ads, the best web3 companies grow by turning users into contributors and owners.
Web2: grow with ads
For more than a decade, there has been one default way to acquire new users for a project: paid advertising. Whether through Facebook, Amazon, Instagram, or Google Search, startups have set aside large budgets to engage and retain new customers using these platforms. Facebook alone is responsible for over a quarter (!) of global advertising spend. This playbook for growth is very well established, but makes it difficult for newer players to break through a crowded market.
Web2.5: grow with gimmicks
We’re only 8 weeks into 2022, and DAOs (Decentralized Autonomous Organizations) have shown no signs of stopping anytime soon. Before getting lost in the momentum, Layer3 brings you 10 of the DAOs on our watchlist.
Note: This is not financial or investment advice. Always do your own research!
1 | Index Coop: Making crypto investment simple and helping everyone achieve financial freedom.
If you’re dreading the idea of going back to the office, you’re not alone.
If you’re dreading the idea of institution-led Metaverse offices where your HR manager will yell at you for not properly clocking in by the 8-bit water cooler, you’re also not alone.
Is this Metaverse hell?
Web 3 needs to re-think how people get–and stay–involved. If we don’t, we’ll miss out on the greatest talent migration in recent history.
Every week we see dozens of new DAOs come into being. Each has a fresh Discord, Twitter and token. Many of them begin with a bang and see extraordinary growth during their initial weeks and months. The problem is this: the concept of a DAO is miles ahead of the actual experience of one. And while thousands if not millions of new participants want to contribute to these new spaces, most of them end up doing very little. They buy an unfamiliar token, join the Discord, and just… sit there.